2009 Ig Nobel prize in public health, the Emergency Bra’s the brainchild of one Dr. Elena N. Bodnar, president of the Trauma Risk Management Research Institute, who “started her career as a physician in Ukraine during the Chornobyl nuclear accident,” according to her bio."
"The Emergency Bra isn’t just a novelty idea. You can buy the pretty red number for the bargain price of $29.99 (http://ebbra.com/)— and finally practice those pre-flight instructions to place the mask securely over your head before helping others put on their masks. Because as you may have guessed, two bra cups means two masks — so you can save yourself and a friend in need too. The bra straps hold the masks in place, giving you two free hands to go about dealing with whatever emergency has erupted." read more / source article