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2 VIDEO: Why we do the Ice Bucket Challenge for ALS

Thanks for sharing this video Kay Wise-Denty!
(Newsletter readers: click title above for video page. Video may not play on some mobile devices.)



One part of this that isn't in the video is that the challenge isn't just the pouring of ice it's that after you do the challenge you are asked to send a donation to ALS. Anyone can do so here: http://www.alsa.org/donate/


This might seem silly, but it's a marvelous marketing strategy. No one would be talking about this if it wasn't so fun to watch. It has definitely raised my awareness of ALS.

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